Mobile-first luxury: How livestream shopping, super-apps, and influencer storefronts are reshaping buying behavior
Mobile-First Luxury, How Livestream Shopping, Super-Apps, and Influencer Storefronts Are Reshaping Buying Behavior By Marina Ezzat Alfred In a quiet corner of a Paris café, a well-dressed woman pauses over her phone as a live runway show streams into her palm; within moments, she is no longer simply admiring a handbag but asking questions in […]


